Launching Solar Power Charger Case Action plan

Question: For the collaborative team project you are required to develop a New Product Development (NPD) Plan for a service to be launched in the UK market. For this project you will work in teams with other students on this module. The structure of your NPD plan should follow the below outline. You should use the same headings to clearly indicate which section is which. You must include ALL sections in your project. Omission of any sections will compromise the quality of the plan. Answer: Launching Solar Power Charger Case: Action plan Task Time required Person responsible Monitoring and measuring success Conducting market research 3 months Market research staffs Surveys among the potential customers will be conducted for analyzing market tends. Manufacturing and assembling power case 4 months Staffs in manufacturing unit The products will be manufactured in Thai land. However the manufactured parts will be assembled in UK. Quality control techniques will be used for monitoring the manufacturing activities. According to Smith and Zook (2015) the nature of product varies according to the nature of target customer. We will analyze the trends and nature of young i-phone users in UK in order to make attractive products. Effectiveness of manufacturing activities depends on the cost required for conducting these activities. As we are entering into the market as a start-up organization, we will also emphasize on maintaining quality of the products without hampering profitability. Launching promotional activities 2 months Marketing manager The marketing activities will be conducted using TV and websites. Fullenkamp (2015) stated that the advertisements require containing unique features of a product for attracting customers. Our marketing activities will be focused to provide detailed information regarding the new product. We will use SMART approach for developing marketing and communication strategies. Filipovic (2013) stated that marketing strategies requires being measurable to assess whether these strategies are able to meet need of organizations or not Apart from using social media, we will also use mass communication mediums like television, new paper and magazines to launch our products. Although currently we are planning to sell the product among the i-phone users , use of traditional marketing medium will be beneficial for identifying our potential target customer group. Success of the promotional activities will be measured by analyzing the responses from potential customers. Creation of website and making deal with e-commerce sites 2 months Marketing manager and external website developers As our product will be a sold using internet, at the first stage of marketing we require to meet the online retailers. Our aim is to make deals with maximum number of inline retailers in UK to increase availability of the product. Use of online campaigns not only increase the number of potential customers of a products, it also reduces the cost of conducting marketing activities (Fill and Jamieson, 2011). However it will be monitored whether the deals are increasing profitability or not. As the target group of solar power case customers is people within the age group of 16-35, use of advanced technology for launching the product will be effective. Presence in online market will be beneficial to increase the number of sales among customers. However the success of new product launching strategy will be assessed by monitoring the number of visitors in websites. Monitoring operational activities and budget allocation Continuous process Operational and finance managers Operational managers will be responsible for conducting regular activities related with power case manufacturing and launching. The finance manager will be responsible for budget allocation. Success of the processes will be monitored by analyzing sales growth and product quality. Filipovic (2013) stated that the product launching activities requires being interactive in nature. Eagle (2015) opined that involving customers with the product launching process enables organizations to provide them with more opportunities for getting detailed information. Grnroos (2009) stated that collecting opinion of customers during product launch also enhances the effectiveness of advertising activities. We will also arrange opinion polls to understand whether the features of new product are acceptable to our customers or not. As different parts of the product will be assembled in UK, opinions of customers on the design will benefit us for making the product more effective. However, opinion of customers on cost of the products will enable us to assess our pricing strategies. Analysis of the findings of opinion polls will be effective to develop future pricing strategies. Staffing 2 months Human resource manager The HR manager will be responsible for recruiting staffs .However the candidates will also be provided with trainings. Success of staffing process will be measured by monitoring growth in productivity. Final product launch 2 months Production manager , operational manager and marketing manager All staffs of production, operational and marketing units will be responsible for final product launch. Our present product launching activities will focus on increasing the availability of products to target buyers, we will also make the customers aware about or future business expansion strategies. It will enable us to increase the our trustworthiness to the clients and thus the number of loyal customers will increase. Success oif the final product launching activities will be measured by analyzing customer responses and business growth. Table 1: Action plan for launching solar power case Gantt chart: References Eagle, L. (2015). Marketing communications. Abingdon, Oxon: Routledge. Filipovic, J. (2013). The review of the marketing appeals and their role in the strategy of development of the successful marketing communication. Marketing, 44(4), pp.354-360. Fill, C. and Jamieson, B. (2011). Marketing Communications. [online] Available at: https://www.internationalmba.eu/es/documents/course-tasters/english/pdf/h17mm-bk-taster.pdf [Accessed 29 Mar. 2015]. Finne, . and Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication. Journal of Marketing Communications, 15(2-3), pp.179-195. Fullenkamp, C. (2015). The Effects of Digital Media on Advertising Markets Bradford Colton Lightcap and William Anthony Peek. [online] Available at: https://econ.duke.edu/uploads/media_items/lightcap-peek-thesis-dje-final.original.pdf [Accessed 29 Mar. 2015]. Smith, P. and Zook, Z. (2015). Marketing Communications Integrating offl ine and online with social media. [online] Available at: https://www.digitalmarketingassoc.com/wp-content/uploads/2012/06/MarComms_5th-ed-sample_chapter-7-MAY-1.pdf [Accessed 29 Mar. 2015].